Deutsche Grammophon launches ‘Panorama’ crossover label

German electronica dance group Schiller first signing on new imprint

A
a
-

SchillerAbove: creator of Schiller, Christopher von Deylen. Photo: Philip Glaser

Deutsche Grammophon, the famous label whose roster of artists includes conductor Claudio Abbado, pianist Maurizio Pollini, violinist Anne-Sophie Mutter and conductor Gustavo Dudamel, has launched a new crossover imprint called 'Panorama'. Its first release will be from German electronica group, Schiller.

Schiller’s Opus, released on 30 August, will be the first recording on the new label and will feature DG artists soprano Anna Netrebko, piano Hélène Grimaud and oboist Albrecht Mayer. Future plans include a disc from soprano Mojca Erdmann, and a Christmas album from film composer Nigel Hess.

‘Panorama is Deutsche Grammophon’s new “innovation lab”,’ said Frank Briegmann, president of Central Europe Universal Music and Deutsche Grammophon. ‘The label will create new soundworlds, touching the borders and pushing the boundaries of the classical music genre. There is no doubt in my mind: once people have experienced stars like Anna Netrebko, Hélène Grimaud and Albrecht Mayer on recordings such as Opus, they will be inspired by their art.’

Creator of Schiller, Christopher von Deylen (see above), said: ‘Opus blends classical melodies with electronica sounds, making it a perfect entrée to the Panorama portfolio.’

Neil Smith