The Southbank Centre announced a new project today, in which newcomers to classical music will be able to attend a concert accompanied by a leading musician or composer, completely free of charge.
Conductor Marin Alsop, percussionist Colin Currie, violinist Nicola Benedetti, pianist Stephen Hough and composers Mark-Anthony Turnage and Nico Muhly are among those who will be involved in this new ‘Encounters’ scheme.
Hundreds of concert newcomers will be invited to attend one of the concerts at the Southbank Centre in its 2019/20 season. They will then, in turn, be asked to invite another concert newcomer with them to the next concert, also free of charge. And each of those second group of invitees will, it is hoped, then do likewise, thus opening the door to a whole new generation of concert 'first-timers'.
The programme will initially be open to charities and local community groups, including Streetwise Opera, the Irene Taylor Trust and Coin Street Community Builders, as well as local businesses.
‘Classical music concerts so often seem like a close door (or several) to those who have never attended one,’ says pianist Stephen Hough. ‘A stuffy private club: elitist, pompous and inaccessible. Encounters is a brilliant, simple idea to destroy this perception and to fling those doors open.’