McDonald’s has teamed up with the Royal Philharmonic Orchestra to re-record its jingle for The Queen's Platinum Jubilee. The five-note phrase – 'ba da ba ba ba' – played at the end of the fast food chain's advertising messages has been amped up by the 35-strong ensemble, including brass, strings, percussion and woodwind.
In addition, McDonald's tagline 'I'm lovin' it' has been temporarily changed to 'one's lovin' it' to give it a humorous royal twist – and the chain's Quarter Pounder will be given a 'royal makeover' by renaming it 'Royale with Cheese'.
The new jingle will replace the original in the brand’s TV and radio adverts over the course of the Jubilee weekend.
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